As a Senior Graphic Designer at Syncro, I supported the company through a pivotal rebrand that redefined how we presented ourselves across every channel. The project wasn’t just a visual refresh — it was an opportunity to build scalable, thoughtful systems that allowed our creative team to work more efficiently and our brand to connect more meaningfully with a shifting audience.Syncro is an all-in-one platform built for IT professionals, helping them streamline operations, serve clients more effectively, and grow their businesses. As the product matured, we needed a brand that matched the momentum — one that could evolve with the industry, feel credible to long-standing partners, and resonate with the next generation of IT leaders.

A team of seasoned cannabis cultivators transitioned into manufacturing and distribution, seeking a refreshed brand identity that balanced playfulness with professionalism. With the legalization of cannabis under Prop 64, they needed a strategic approach to position themselves in a rapidly evolving industry. As a boutique service provider competing against larger, well-funded entities, they required a sustainable, scalable brand foundation and effective marketing tools to establish credibility and attract long-term partnerships.

When I first partnered with AIA, they were a thriving ABA therapy clinic serving children across the Phoenix metropolitan area, rapidly expanding and making a profound impact. Their ambition to grow even further was clear—they wanted a brand that could carry them into the future with confidence. Not long after, the need for a sister brand, AIA Preparatory Academy, emerged. Designed as a specialized solution for children with IEPs who struggle in traditional classrooms, AIA Prep was the next step in their mission to provide exceptional care and education.

LAFPC’s Healthy Neighborhood Markets Network program is on a mission to turn local neighborhood markets and corner stores into vibrant hubs of health and wellness in area known to be food deserts in  Los Angeles County. Our goal? To create branding that represented and radiated these community anchors as hubs of well-being that are more than just a place to shop but are representative of the people who live in these communities and their need for nutritious food options.

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During this project, we worked on three markets: Emma’s Meat Market, Venus Food Stores, and The Community Bodega (formerly known as Metro Mart)

Clavey Wines needed a cohesive visual and digital presence that reflected the heart of the brand as a family-owned winery rooted in sustainability and quality craftsmanship. The goal was to communicate their commitment to locally sourced, Italian-styled natural wines while pairing that heritage with a modern California sensibility. The challenge was balancing tradition with approachability, and creating assets that could live consistently across web, social, and print without losing the brand’s warmth or integrity.

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