Clavey Vineyard & Winery: Locally Sourced & Produced Italian-Styled Natural Wines
Clavey Wines needed a cohesive visual and digital presence that reflected the heart of the brand as a family-owned winery rooted in sustainability and quality craftsmanship. The goal was to communicate their commitment to locally sourced, Italian-styled natural wines while pairing that heritage with a modern California sensibility. The challenge was balancing tradition with approachability, and creating assets that could live consistently across web, social, and print without losing the brand’s warmth or integrity.
Process & Challenge
My role was to translate Clavey Wines’ story into a unified visual system that honored their dedication to sustainable practices and thoughtfully crafted wines. This included aligning photography, typography, color, and messaging so each touchpoint felt intentional, elevated, and true to the family behind the brand. A key focus was creating content that felt authentic and handcrafted, without leaning too rustic or overly polished.
Final Deliverables
Outcome & Impact
The final work gave Clavey Wines a cohesive, recognizable presence across platforms. The refreshed visuals supported product storytelling, strengthened brand consistency, and provided flexible assets the team could continue to use as the brand grew.
This project helped position Clavey Wines as a thoughtfully crafted, modern wine brand while staying true to its roots and values.