Clavey Vineyard & Winery: Locally Sourced & Produced Italian-Styled Natural Wines
Clavey is a family-owned winery rooted in sustainability and quality craftsmanship, producing locally sourced, Italian-styled natural wines in California. They had an existing brand with a clear aesthetic direction, but needed a more modern, cohesive presence that could live consistently across web, social, and print without losing the warmth and integrity the family had built into the product.
Process & Challenge
My role was to modernize the visual identity while staying true to what Clavey already was. The logo was refined for a cleaner, more contemporary feel, and the color palette was expanded to give the brand more flexibility across touchpoints. Photography was a mix of collaborative shoots and images I captured myself, all refined and directed under my creative leadership to ensure consistency across the brand. Typography and messaging were aligned so each piece felt intentional and consistent, handcrafted without leaning too rustic, elevated without feeling out of reach.
The website was built alongside a suite of social content and digital ads designed to support product storytelling and reach new audiences.
Approach
My role was to modernize the visual identity while staying true to what Clavey already was. The logo was refined for a cleaner, more contemporary feel, and the color palette was expanded to give the brand more flexibility across touchpoints. Photography was a mix of collaborative shoots and images I captured myself, all refined and directed under my creative leadership to ensure consistency across the brand. Typography and messaging were aligned so each piece felt intentional and consistent, handcrafted without leaning too rustic, elevated without feeling out of reach.
The website was built alongside a suite of social content and digital ads designed to support product storytelling and reach new audiences.
Campaign
Content & Blog
Events & Community
Sales
Final Deliverables
Outcome
The work gave Clavey a cohesive, recognizable presence across platforms. The brand system was flexible enough to carry across the website, social channels, and print, and Clavey continues to operate with the identity today.