Holly Peters

I’m a creative strategist and designer with over a decade of experience leading brand, website, and marketing initiatives for organizations navigating growth and change. My work sits at the intersection of visual design, user experience, and systems thinking, helping teams create clarity while building foundations that scale.

Since 2011, I’ve led and supported projects spanning brand identity, marketing websites, campaigns, and executive-facing materials across corporate, nonprofit, and startup environments. I’m especially drawn to work that requires balancing creativity with structure — translating complex ideas into clear, usable design systems and experiences.

My approach is collaborative and practical. I value clean design, accessible experiences, and workflows that support consistency over time, not just one-off wins. Whether I’m refreshing a brand or evolving a digital presence, I focus on outcomes that feel intentional, sustainable, and aligned with real business goals.

Based in Southern California. Available for select freelance projects.