Arizona Institute of Autism: A Journey to Redefine ABA Therapy and Education
AIA was already doing exceptional work. A thriving ABA therapy clinic serving children across the Phoenix metropolitan area, expanding quickly and building a strong reputation. The problem wasn't the service. It was that the brand hadn't kept up. When families first encountered AIA through a referral or an ad, the impression didn't match the quality of care they'd experience inside.
I was brought in as the agency of record to fix that, and to build something that could grow with them.
Process & Challenge
The challenge wasn't just a rebrand. It was designing a brand architecture that could hold two distinct organizations, AIA and a planned sister school, AIA Preparatory Academy, within a single, coherent system.
AIA needed an identity that communicated quality, precision, and warmth: a standard of care that families could feel before they ever walked through the door. AIA Prep needed its own identity, credible on its own terms but unmistakably connected to the organization it came from.
Leading a designer through execution, I developed both brands as a connected system, shared values, distinct visual languages, and design elements built to live across stationery, marketing materials, apparel, and interior spaces without losing coherence.
Approach
The challenge wasn't just a rebrand. It was designing a brand architecture that could hold two distinct organizations, AIA and a planned sister school, AIA Preparatory Academy, within a single, coherent system.
AIA needed an identity that communicated quality, precision, and warmth: a standard of care that families could feel before they ever walked through the door. AIA Prep needed its own identity, credible on its own terms but unmistakably connected to the organization it came from.
Leading a designer through execution, I developed both brands as a connected system, shared values, distinct visual languages, and design elements built to live across stationery, marketing materials, apparel, and interior spaces without losing coherence.
Campaign
Content & Blog
Events & Community
Sales
Final Deliverables
Outcome
The rebrand delivered more than a visual refresh. AIA received a complete brand system built to scale as the organization grew, including identity, stationery, marketing materials, and a signature pattern used across both print and interior applications.
It performed. Lead generation increased, registration numbers climbed, and the team reported feeling more unified in how they presented themselves. Within a couple of years, AIA was ready to launch AIA Preparatory Academy. The Prep Academy's identity carried the same design principles as the parent brand, distinct enough to stand on its own, connected enough to reinforce the AIA name.
Six years later, AIA's team is still using, building, and developing within the same brand system. The project gave them a brand system built for where they were going, not just where they were.