A Journey to Redefine ABA Therapy and Education in Arizona
When I first partnered with AIA, they were a thriving ABA therapy clinic serving children across the Phoenix metropolitan area, rapidly expanding and making a profound impact. Their ambition to grow even further was clear—they wanted a brand that could carry them into the future with confidence. Not long after, the need for a sister brand, AIA Preparatory Academy, emerged. Designed as a specialized solution for children with IEPs who struggle in traditional classrooms, AIA Prep was the next step in their mission to provide exceptional care and education.
Process & Challenge
AIA had earned a strong reputation for their services, but their branding lagged behind their growing success. They needed a cohesive, future-ready identity that reflected their elevated standard of care and reinforced their position as Arizona’s leading provider of ABA therapy. First impressions, whether through a referral or an ad, mattered deeply—they wanted families to feel an immediate sense of trust and excellence.
Our challenge was to craft a flexible, luxury-inspired brand that appealed to families seeking the very best for their children. It had to resonate with their current audience while seamlessly accommodating the launch of AIA Preparatory Academy. The new school needed its own identity, distinct yet unmistakably part of the AIA family, sharing the same core values: delivering unparalleled support for children’s behavioral and educational needs.
With guidance from the founder, we focused on creating a brand that balanced professionalism with warmth, sophistication with approachability.
Final Deliverables
Outcome & Impact
The rebranding was transformative. AIA received a complete suite of brand assets, including custom-designed stationery, marketing materials, and even a signature pattern that could be used in the clinic’s interiors and promotional materials. These elements established a consistent, polished look that embodied their commitment to quality.
The rebrand didn’t just look good—it performed. Lead generation surged, registration numbers soared, and their team reported feeling more unified and empowered. Within a year, AIA’s momentum led to the opening of a second clinic and AIA Preparatory Academy. The Prep Academy’s branding carried the same thoughtful design principles, ensuring it felt both distinct and connected to AIA’s broader mission.
Today, AIA continues to grow, their rebrand serving as a pivotal moment in their journey to becoming a leader in behavioral health and education in Arizona. The project didn’t just elevate their image; it solidified their legacy of care.