Raw Earth Foods Packaging Design
Raw Earth (formerly Miss Paleo) is a boutique brand offering raw, vegan, and gluten-free baking ingredients to residential and commercial clients in Northern California. As they entered a new growth partnership, they needed a rebrand to reflect their evolving identity and connect with a more intentional, wellness-focused customer base. I led the visual rebrand, including logo development, tagline, business cards, and packaging for their retail and wholesale product lines.
Process & Challenge
One of the main challenges was translating the founder’s vision into a design system that felt both artisanal and professional. The brand was deeply rooted in simplicity, nature, and a strong local identity. They were transitioning from a cartoon-style logo to something more refined and earthy—without feeling overly digital or polished.
To ground the brand visually, I proposed the tagline “Bare Eats. Simple Treats.” It captured both their ingredient philosophy and the experience they wanted customers to have. We explored several directions before landing on a watercolor-inspired logo, which I sketched using a lightbox and then refined in Illustrator. The visuals drew inspiration from nature and the sourcing principles behind their product line.
Working within a small team and a tight timeline, we went through several rounds of refinement to get the final details just right. The design system was completed ahead of schedule and prepared for launch with mockups and retail-ready assets.
Final Deliverables
Outcome & Impact
Although the business ultimately did not move forward with its partnership and launch plans, the branding work was completed on schedule and received strong, positive feedback from the team. The new identity captured the essence of their mission by offering simple, intentional food rooted in nature, and it provided a refined yet approachable visual system for future retail opportunities. This project also strengthened my ability to manage evolving client expectations, balance creative exploration with tight timelines, and deliver thoughtful, values-driven design.