pH Collective: Building a Balanced & Bold Presence: Transforming a Brand
pH Collective is a community-driven branding and communications agency built around one mission: lifting up communities one brand at a time. As co-founder, I led the redesign of the agency's visual identity and website when the original brand could no longer carry the weight of where the agency was going.
The existing brand was clean but modest, reflecting the agency's grassroots beginnings. As pH Collective began pursuing larger, more complex clients, the brand needed to grow with it.
Process & Challenge
The primary challenge was the timeline. After several delays, we had 4 weeks to bring it together for a hard launch date. We moved fast without sacrificing quality.
Drawing on the agency's community-forward values while pushing the visual language into something more polished and professional, I designed a site that balanced approachability with credibility. The goal was to appeal to larger organizations without losing the grassroots energy that made pH Collective distinctive.
I managed a designer and a developer through the full build, from concept through launch.
Approach
The primary challenge was the timeline. After several delays, we had 4 weeks to bring it together for a hard launch date. We moved fast without sacrificing quality.
Drawing on the agency's community-forward values while pushing the visual language into something more polished and professional, I designed a site that balanced approachability with credibility. The goal was to appeal to larger organizations without losing the grassroots energy that made pH Collective distinctive.
I managed a designer and a developer through the full build, from concept through launch.
Final Deliverables
Outcome
The new brand and website positioned pH Collective to compete for larger contracts. Following the relaunch, the agency brought on clients including the YWCA San Gabriel Valley, the LA Food Bank, and the Los Angeles Food Policy Council. The agency grew to the point where continued growth was a serious conversation.